features

Planning

A complete, editable media plan built from your strategy. Channel tactics, audience targeting, flighting, and budgets. Quality-checked through a multi-stage review before it reaches you.

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Planning informed by every step before it.

Strategy Level-Setting

What grounds every tactical decision in your plan.

Plan overview
Goals and measurement
Communications pillars
Media pillars

Media Plan Generation

A detailed media plan your team can act on.

Geo and language breakdowns
Campaign flighting and phasing
Channel tactics with benchmarks
Audience targeting by persona

frequently asked

questions

How does the plan connect to my strategy?

The plan is built directly from your strategy documents. Goals, audience personas, communications pillars, and media strategy all feed into plan generation, so every tactical decision traces back to your strategic direction.

Does the plan include real benchmarks?

Yes. Before your plan is generated, current industry benchmarks are researched for your specific channels and markets. The plan uses these as starting values. You can override any number.

How long does plan generation take?

Approximately 6-8 minutes from strategy inputs to a complete, editable media plan.

Can I edit the media plan?

Yes, every cell is editable. Click "Edit" to enter draft mode, make changes, and save. Metrics like CPM, CTR, and CPC recalculate automatically. Budget validation ensures allocations add up correctly. Full version history lets you restore any previous version.

What export formats are available?

Excel (.xlsx), Markdown, or open in a new browser tab. The Excel export preserves all tables and formatting for sharing with clients or stakeholders.