features

Strategy

Four strategy documents. Goals, audience personas, communications strategy, and media strategy. Each built on your research and building on the one before it.

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Four documents. One coherent strategy.

Goals

What your campaign needs to achieve, and how you'll measure it.

Campaign objective
Key results with rationale
Platform-specific targets
Research-grounded benchmarks

Audience

Who you're talking to and what drives them.

Purchase triggers
Barriers
Decision criteria
Motivations

Communication

What to say, and why it'll land.

Persona-mapped messaging
Problem-insight-strategy progression
Storytelling angles
Creative principles

Media

Where to show up, how much to spend, and who to reach.

Channel mix
Budget allocation
Flighting approach
Measurement framework

Synthesized summary

Strategy Summary

Executive narrative connecting goals, audience, communications, and media strategy. Includes alignment tables and visual diagrams.

frequently asked

questions

How does strategy connect to research?

Each strategy document builds on your completed research, so recommendations are grounded in evidence, not assumptions.

What types of frameworks are used?

Each document uses proven marketing and media planning frameworks: goal-setting methodologies, persona development models, structured strategy progressions, and media allocation principles. The frameworks are built in, so you get structured outputs without needing to specify a methodology.

Do the strategy documents connect to each other?

Yes. They run sequentially: goals inform personas, which inform communications strategy, which informs media strategy. This creates coherence across all four documents.

How long does strategy generation take?

The four strategy documents take approximately 8-10 minutes. The optional synthesized summary adds another 2-3 minutes.

Can I refine strategy outputs?

Yes. Provide specific feedback on any strategy document and the AI regenerates it. Full version history lets you compare and restore previous versions.