features
Research
Five dimensions of market intelligence. Category, competitors, consumers, culture, and social. Generated in parallel, in minutes, and extensively sourced so you can trace where every insight came from.
FIVE DIMENSIONS OF RESEARCH. ONE CONNECTED VIEW.
Category
Where your market stands and where it’s heading.
- Market sizing
- Demand trends
- Growth signals
- Opportunity mapping
Competitor
Who you’re up against and where they’re vulnerable.
- Competitive positioning
- Brand sentiment
- Competitive visibility benchmarking
- Strategic gap analysis
Consumer
What drives your audience to act, and what holds them back.
- Purchase triggers
- Decision journeys
- Barriers
- Motivations
Culture
What’s shaping how people think and feel right now.
- Societal trends
- Seasonal moments
- Cultural dynamics
- Timing and messaging implications
Social
What people are actually saying.
- Conversation analysis
- Sentiment tracking
- Thematic insights
- Engagement patterns
Synthesized reports
One Page Research Summary
Key findings from all five dimensions in one concise read. Includes visual analysis.
Full Research Report
Full narrative synthesis with cross-dimensional patterns, data visualisations, and strategic thought-starters.
frequently asked
questions
How accurate is the research?
Every output includes a full references section so you can trace where information came from. Data is live at the time of your request, not stale training data. Like any research, outputs benefit from human review.
Where does the research data come from?
Live web research, social media listening, search trend data, and any documents you upload for additional context.
How long does research take?
The five dimensions run in parallel and typically complete in 4-6 minutes. Synthesized reports (one-pager and full dossier) take an additional 4-6 minutes.
Can I refine the outputs?
Yes. Give the AI specific feedback on any output and it regenerates incorporating your instructions. Full version history lets you compare and restore previous versions.
Can I use my own documents as input?
Yes. Upload briefs, reports, spreadsheets, or other files. The AI extracts and incorporates them as additional context, and cites them separately so you can trace what came from your documents vs. web research.
Want to learn more?
REquest a demo.
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