features
Strategy
Four strategy documents. Goals, audience personas, communications strategy, and media strategy. Each built on your research and building on the one before it.
Four documents. One coherent strategy.
Goals
What your campaign needs to achieve, and how you’ll measure it.
- Campaign objective
- Key results with rationale
- Platform-specific targets
- Research-grounded benchmarks
Audience
Who you’re talking to and what drives them.
- Purchase triggers
- Barriers
- Decision criteria
- Motivations
Communication
What to say, and why it’ll land.
- Persona-mapped messaging
- Problem-insight-strategy progression
- Storytelling angles
- Creative principles
Media
Where to show up, how much to spend, and who to reach.
- Channel mix
- Budget allocation
- Flighting approach
- Measurement framework
Synthesized summary
Strategy Summary
Executive narrative connecting goals, audience, communications, and media strategy. Includes alignment tables and visual diagrams.
frequently asked
questions
How does strategy connect to research?
Each strategy document builds on your completed research, so recommendations are grounded in evidence, not assumptions.
What types of frameworks are used?
Each document uses proven marketing and media planning frameworks: goal-setting methodologies, persona development models, structured strategy progressions, and media allocation principles. The frameworks are built in, so you get structured outputs without needing to specify a methodology.
Do the strategy documents connect to each other?
Yes. They run sequentially: goals inform personas, which inform communications strategy, which informs media strategy. This creates coherence across all four documents.
How long does strategy generation take?
The four strategy documents take approximately 8-10 minutes. The optional synthesized summary adds another 2-3 minutes.
Can I refine strategy outputs?
Yes. Provide specific feedback on any strategy document and the AI regenerates it. Full version history lets you compare and restore previous versions.
Want to learn more?
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